The African e-commerce market has the potential to surge to over 200% by 2033. The said market has been projected to grow from $317 billion in 2024 to $1,017 billion by 2033. The growth is said to be enhanced by growing internet users, growing demand of mobile phone adoption and improvement in infrastructure.
Investors have seen this potential and they're using the opportunity at hands now to pump money into the sector to better improve the lagging aspect of the sector such as logistics and payment system.
In this article, I'm going to walk you through the top 10 investors that are investing in African e-commerce as of 2025. So, you can let me know your thoughts in the comments section.
Investor investing in African e-commerce
1. Future Africa
Future Africa is a pan-African investment firm and innovation hub dedicated to funding and supporting visionary entrepreneurs who are solving some of the continent’s most pressing challenges. Majorly, the investor focuses on African e-commerce and digital infrastructure.
The firm also have investments in early-stage startups across sectors like fintech, health tech, edtech, and climate innovation. The firm invests between $1 million and $15 million per startup, primarily during Series A and B funding rounds. As of 2025, Future Africa has invested approximately $10M in 106 companies, including Flutterwave.
Future Africa is founded by Iyinoluwa Aboyeji, co-founder of Andela and Flutterwave. Since inception, Future Africa has collectively raised $1 billion. Beyond investing, the company also have footprint in innovation ecosystem by advocating for policies that encourage entrepreneurship and technological development.
The firm also connects African startups with global networks, enabling them to scale beyond their local markets. It also focuses on talent development and capacity-building, ensuring that African entrepreneurs have the skills and resources needed to compete on a global stage.
Notably companies that Future Africa has invested in includes: Flutterwave, Jumba, Andela, Itana by TalentCity, Moove, and Releaf. Other investments include Afriex, Afropolitan, Akiba Digital, Akili Network, Bamboo, Big Cabal Media, Buycoins Africa, Chaka, Eden, Evolve Credit, Field Intelligence, and Stears.
